Fairfield Inn & Suites by Marriott Marion
Marion, Illinois
Core Competencies
Acquisition | Construction & Renovation | Asset Management | Hotel Management
Challenges
New hotel acquisition in secondary market with added challenges of underperforming brand contribution, lack of sales presence and no existing revenue management strategy
Solutions
- Prominence re-engaged with brand to better use provided resources
- Implemented proven revenue management process
- Created strong training program for front desk team to sell and convert business
Results
- Re-established property presence in market
- Grew market share by 115% in the first 90 days since acquisition
- Created engaged employees through stronger training programs