Hampton Inn & Suites Chicago-Burr Ridge

Ground-up new build, select service hotel entering a well-established market with strong brand presence; project posed very high barriers to entry with countless public hearing and zoning meetings to get project entitled and approved

• Prominence focused heavily in relationship marketing in the pre-opening period, putting a well-seasoned sales team in place and building presence with the city of Burr Ridge Economic Development Manager  and the local CVB and Chamber of Commerce
• Crafted hotel image positioning from onset with strong website imagery
• Utilized vast analytical resources to target business, identify opportunity and establish strong revenue systems

• Completed project on-time and under budget at $115/key
• Established a significant market foothold at pre-opening, achieving an impressive 125% market share in first 90 days
• After one-year, the hotel maintains its place as a Top 3% in Service for the brand and has increase market share to 130%